Great business but
underwhelming website?
I can help.

Brand strategy and web copy for B2B brands who are proud of their work (but less proud of how they sound online).

Proud to have worked with these amazing brands

Sola*

⬝

Stellar Checks

⬝

ARC PEO*

⬝

POD Health*

⬝

Necto

⬝

United Care ABA*

⬝

Americare NY*

⬝

Phyt Rehab*

⬝

Eastern Tabletop*

⬝

Sola* ⬝ Stellar Checks ⬝ ARC PEO* ⬝ POD Health* ⬝ Necto ⬝ United Care ABA* ⬝ Americare NY* ⬝ Phyt Rehab* ⬝ Eastern Tabletop* ⬝

Projects marked with a * were in collaboration with Forwardslash NY

SOUND FAMILIAR?

“We haven’t gotten a single lead from our site in months.”

I hear this a lot — usually from B2B teams who are excellent at what they do but quietly wondering why their website is just sitting there like a very expensive business card.

Their site might look fine, but it doesn’t reflect who they are, explain what they do in a way that sticks, or bring in the kind of leads they actually want.

They rewrite the copy themselves. They hand it off to ChatGPT. Or they hire a copywriter to “make it sound better,” without ever solving the positioning underneath.

None of that really works, because most “copy problems” aren’t actually copy problems — they’re messaging problems. Problems with how the company is talking about what it does, who it helps, and why that matters.

They’ve tried all the usual fixes.

Here’s what many people don’t realize:

Strategic messaging is the most effective way to turn a good-looking website into one that actually drives business.

IT’S GOOD TO MEET YOU

I help B2B service companies figure out what they actually want to say — and how to say it in a way that sounds like them, connects with the right people, and makes it easier for everyone else (sales, marketing, leadership) to do their jobs.

That involves clarifying their positioning, refining their narrative, and writing web copy that doesn’t just fill space but builds trust and gets results.

My job is to ask the right questions, find the angle that actually matters, and write like someone who understands nuance, complexity, and deadlines. :)

Hi, I’m Tali.

How can I help?

Brand strategy

We’ll nail down your brand positioning and build language around it, so you can talk about your work in a way that resonates with the right people.

Web copy

Clear, strategic website copy: shaped by research, grounded in your goals, and written to sound like you.

Full website project

From first strategy call to final site launch, I can manage the whole process — writing, design, and dev — so you don’t have to play project manager.

The
Messaging to Market
framework

What to expect when working with me:

  • We talk.

    I ask borderline invasive questions about your business.

    All about who you are, what you do, and why you do it.

    We discuss the things you keep circling but haven’t said out loud yet. The things you see every day, but didn’t realize was your advantage.

  • I dig deep into who you are, what you do, and why it matters.

    I investigate your competitors — what they emphasize and what they ignore. I look at your audience — what they care about and what words will reach them.

    I pinpoint what makes you different and how to say it clearly, without sounding like everybody else.

    Then I write it all down in black and white. A full messaging brief in your voice.

    No abstract ideas, just actual language your brand will use. Plus your positioning, core messaging, brand voice, and more.

    You review it. We refine it until it's solid.

  • I write your website copy — grounded in strategy, shaped by what your audience actually needs to hear.

    No stuffiness, pretenses, or jargon. Just clear, resonant messaging that’s always authentic, always engaging, always human.

    You review it. We shape it until it feels just right.

  • If I’m just writing the copy, I’ll walk your designer through it — live or in a video. I’ll explain how everything fits together so they understand the vision and create a design aligned with the strategy.

    If I’m managing the entire website project, I’ll coordinate with a vetted designer and developer from my network. You can be involved as much (or as little) as you want to.

  • Six weeks after launch, we’ll have a check-in.

    We’ll talk through how users are interacting with the site, what feedback you’ve heard, and how the site’s performing overall.

    If anything stands out, I’ll offer ideas for small, strategic adjustments that could make things even clearer or more effective.

Grateful for feedback like this

  • You helped me find my voice and define my brand. Your copy is a masterpiece that truly attests to the heart of Stellar Checks and I am extremely grateful that I got to work with you.

    Zipora Lander, Founder
    Stellar Checks LLC

  • Tali's words have a way of capturing your attention and drawing you in, making even the most mundane topics seem interesting and engaging. She has a real talent for using language to connect with people on a personal level, making them feel heard and understood.

    Yossi Akselrud, Chief Information Officer
    Americare

  • Tali has a unique blend of fantastic creativity and thorough logic... What a gift.

    Naomie Rubner
    naomierubner.com

Work together?

I’d love to hear more about your project.
Please reach out below and I’ll get back to you soon.